In the evolving business landscape, sustainability is no longer an optional extra but a fundamental expectation. Richard Taylor, CEO and Founder of the brand consultancy Brandon, emphasizes how design thinking can play a crucial role in embedding environmental consciousness into core business strategies. With over 30 years in the design industry, Taylor has witnessed the transformation of sustainability from a necessary evil to a central tenet of business operations.
Taylor highlights the importance of early-stage design interventions, such as ‘challenge and context’ sessions, which ensure that sustainability is considered from the outset. This proactive approach not only meets consumer demands for eco-friendly practices but also fosters innovation, reduces costs, and enhances efficiency.
One of Taylor’s key insights is the role of design in questioning the commercial and environmental impact of products. By hosting ‘challenge and context’ sessions, designers can explore sustainable solutions that align with business objectives. This integration of creativity and strategic thinking drives meaningful environmental initiatives, making sustainability a core aspect of business practices.
A striking example of this approach is Brandon’s work with Napolina. They transitioned from traditional plastic pasta bags to paper-based boxes. Not only are these paper-based boxes easily recycled, but they also reduce the product’s carbon footprint by lessening the air shipped, thereby saving on logistical costs. This change not only benefits the environment but also enhances the premium feel of the product for consumers.
Taylor’s experience underscores the importance of sustainability in the modern business world. Companies must invest time and resources into making these changes. This initial investment can lead to long-term benefits, providing a competitive edge and fostering consumer loyalty. For businesses in the cardboard recycling industry, such as yours, the shift to easily recyclable paper-based boxes is a significant opportunity. By promoting and supporting sustainable packaging solutions, you can contribute to the broader goal of reducing environmental impact and driving the business world toward a greener future
